In this book practitioners of international companies are offered valuable insights and lessons from established and successful ...
Lire la suiteSebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first ...
Lire la suiteThis textbook on international business integrates the academic study of international trade and foreign direct investment ...
Lire la suiteEmissions trading challenges the management of companies in an entirely new manner: Not only does it, like other market-based ...
Lire la suiteThe book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
Lire la suiteIn many industries, e.g. telecommunications, transportation, energy, chemicals, food and beverages, firm performance is heavily ...
Lire la suiteA company's strategies define its future direction, specifying not only target market positions for many years to come, ...
Lire la suiteThis book is about competitive advantage and how it is created at the company level. Our theoretical starting point is that ...
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